2.a preselected option adopted by a computer program or other mechanism when no alternative is specified by the user or programmer.“the default is fifty lines”
something that is usual or standard.“all my life, envy has been my default emotion”
1.fail to fulfill an obligation, especially to repay a loan or to appear in a court of law.“some had defaulted on student loans”
declare (a party) in default and give judgment against that party.“the possibility that cases would be defaulted and defendants released”
2.(of a computer program or other mechanism) revert automatically to (a preselected option).“when you start a fresh letter, the system will default to its own style”
synonyms: revert, select automatically“the program will default to its own style”
Quite frankly, Micro$oft’s market positioin has always depended on FUD: Fear, uncertainty and Doubt:
Specifically, the “fear, uncertainty and doubt” of their own user-base.
Consider their central “marketing” -strategy with the various version of their Window$ operating system:
Typically, proprietary (closed-source) software vendors expect their users (victims?) to have to explicitly download/buy/install their “product”. In other words, much proprietary software is “opt-in” — there is at least some effort (no matter how token or minimal) on the user’s part — even something as minor as clicking a check-box labelled “I agree”.
Micro$oft window$ has always been a different case: it was typically perpetrated on its users without their explicit concent, by “default” — since it was preinstalled on the systems sold by OEMs (“Original Equipment Manufacturers”).
This ended up foisting a particularly vicious sort of “vendor lock-in”, on exactly the most volnerable users: those who aren’t (currently) tech-savvy enough to be able to install any of the alternatives themselves.
Quite frankly, the relative market position of Micro$oft would have been radically different if OEMs had (for example) offered identical machines which different only in one respect: the Micro$oft Window$ machines were significantly more expensive, due to Micro$oft’s “Windows Tax”:
Quite honestly, that single instance of failure to collude would probably have driven Micro$oft into irrelevancy in short order.
Unfortunately, that didn’t happen.
The primary reason Unix/Linux-type Operating systems aren’t ubiquitous on the “desktop” is: they actually require effort to install. the tragig (and horrifying) fact is: many users are simply incapable of even backing up their own files (pix/vids/audio etc.), let alone micrating those files to another machine.
As a result, they end up “defaulting” to whatever Micro$oft decides to perpetrate on them.
Fortunately, the situation is (slowly) changing:
- “Mobile” devices (tablets/smart-phones): whatever you might think of Android, the fact is: it is not a Micro$oft product. Moreover, the fact that it isn’t proprietary, closed-source garbage (coupled with the — relatively — “kinder and gentler” licencing under which it is released) ensures that OEM vendors tend to jump at the chance to “bundle” it with their hardware, instead of paying Micro$oft’s “bitch”-tax.
- Google “Chromebooks”: Laptops pre-loaded with Google’s specialized Linux distro? Kewl!
- The Telikin line of all-in-one computers: they’re explicitly marketed toward “seniors” (presumably on the premise that “seniors” are less tech-savvy, or suchlike). The clever thing is: their specific OS (a very minimalist, intuitive layout which actually resembles an ATM machine more than anything else) is running on top of the Linux Kernel — and presumably stuff like the Bash shell, underneath.
Realistically: the fact that Micro$oft has been frantically force-upgrading their current user-base to Windows 10 and trying to “play nice’ with OEMs is more about their OWN “fear, uncertainty and doubt”, than anything else:
Micro$oft has always been the IT equivalent of a school bully — roughing up the “nerds” for their lunch-money. And, just like any other school bully, all it took was for somebody to refuse to back down:
The ones who wouldn’t back down? The myriad of folks behind the BSD/GNU/Linux projects.
Unix/Linux was always overwhelmingly dominant EVERYWHERE ELSE but “the Desktop”, because those actually involved with IT/networking etc. actually knew what they were doing.
Micro$oft could never have expected genuinely tech-savvy folks to unthinkingly stick with whatever “default”happened to be foisted on them, without at LEAST considering the alternatives.