A modest proposal:

Everyone involved with what is euphemistically termed “marketing”, “advertising”, or “public relations”, should be subjected to the following – IF it can be plausibly demonstrated that their “persuasion” tactics were derived from either Edward Bernays, or B.F. Skinner:

The heretic’s fork was a torture device, loosely consisting of a length of metal with two opposed bi-pronged “forks” as well as an attached belt or strap.[1]


The device was placed between the breast bone and throat just under the chin and secured with a leather strap around the neck, while the victim was hung in an upright position from the ceiling or otherwise suspended in a way so that they could not lie down.[2] Usually the Heretic’s fork was given to people who spoke the lord’s name in vain, blasphemers, or liars. This way, the punishment made it nearly impossible for them to talk. Also, a person wearing it couldn’t fall asleep. The moment their head dropped with fatigue, the prongs pierced their throat or chest, causing great pain.[1][3] This very simple instrument created long periods of sleep deprivation. People were awake for days, which made confessions more likely.[1]


My grounds for this are simple,and basically irrefutable: Bernays/Skinner’s techniques amount to FRAUD.  Fraud is a crime – and should be treated as such.

Also, the use of the above device – in a public setting – would be advantageous, in that (to paraphrase B.F. Skinner), it would serve as a negative reinforcer against such fraudsters’ tactics ever being used to victimize the ignorant and gullible, again.

The horrible part is: I know that won’t happen.  “Spin”-artists will continue to get away with their scams, and ignorant rubes will continue salivating, every time their “owners” decide to ring the bell.




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